When it comes to search engine optimisation and digital marketing, the field has evolved drastically over the years. Now in 2015, data is omnipresent. Everything that is digitally inclined is interconnected through data consumption. As such, digital marketing is not simply about trying to sell your products online. Marketing professionals have to take extra measures to get to know their consumer base. This means making the most of this data to know your potential clients’ buying habits, their interests, their online presence and more. Here are some of the digital marketing trends that you should concentrate on in 2015.
Analysing a larger scope of data
In years past, digital marketing mainly constituted having an online presence and then targeting your product to the masses. Now, however, there is more to that. As a business owner looking to make the most of online consumption, you would have to take into consideration several aspects of your potential consumers. These aspects include their purchase history, their online search patterns, their social media interactions and more. A mistake one would make is to simply concentrate on one area rather than look at the data as a whole. You see, taking in the information in solitude would not give you a clear perspective of your potential consumer. Hence, you now have a larger scope of data to analyse if you are to ensure that you are not basing your marketing strategies on a distorted perspective. Connecting all the dots enables you to acquire 20/20 vision on the larger picture when it comes to anticipating what your customers are currently interested in and how best you can market your products to them.
An increase in visuals
With the rise in use of smartphones, online users now have a variety of options when it comes to being engaged. With this in mind, simply having pictures of your products on your website would not be sufficient. The current digital marketing trends would require you to provide more scintillating data for your potential customers to garner their interest. Viral videos, memes and more all work toward generating interest toward a product or service. Making the most of entertaining visuals online would keep you a step ahead when creating a buzz with your target demographic.
As aforementioned, the digital trends in 2015 are more user centric rather than for mass consumption. This is where social media comes in. In this digital age, potential customers want to feel special whether dealing with a start-up company or a conglomerate. They want to feel that they are important. With the adoption of mobile applications, advertising based on location and more, it is important to ensure that your advertising approach is real time rather than conventional advertising methods.
There are numerous other digital marketing trends that are evolving based on consumer needs. By tapping into the needs of your potential customers, the more successful your online digital campaigns would be.