Fb has revolutionised the way several people today connect with friends and household on a each day foundation, and for several salon owners it can also remodel their promoting strategies.
I have been working Fb webpages and on the web promoting campaigns for Hair & Natural beauty Salons for a number of decades, and their minimal-cost, immediacy and simplicity of use now can make them my 1st choice for all salon promoting.
The 1st phase for any salon proprietor is setting up a Web site on Fb for your business enterprise – but be warned, this is not the similar as Own Web site and Fb may well ban you if you use a particular site for business enterprise marketing.
Also ensure that you do not let a member of employees to generate the Salon site and connect it to their particular profile on Fb. If they go away, you will not be equipped to post on your site!
Phase two is setting up your “fan-base” by asking friends household and customers to “like” your site and when you strike 25 likes you can transform the prolonged sophisticated title allocated by Fb to a shorter version to mirror your salon’s title. Y
ou will want to actively promote your site in-salon applying posters, new business enterprise cards or phrase-of-mouth – but we want to be equipped to speak to each and every salon client on Fb inside a year!
I helped just one salon expand their Supporters from zero to eight,000 in twelve months – so goal high and make it element of your weekly promoting plan.
At the time you have a site with significant quantities of Likes – acquire some fantastic messages and promotions for the site. You want to post some thing each and every 7 days, and finally each and every working day, so generate a fantastic blend of salon news, gossip, new product or service intros, employees news and salon provides for your Supporters.
Special provides for your Fb fans is a fantastic way to ensure customers take see of your posts and look forward to the upcoming “offer” – so be imaginative in your putting up of salon provides. An illustration could be a “magic formula phrase” they use at reception to get a price reduction for one 7 days enabling you to monitor the results of the marketing.
Often use visuals that are applicable and eye-catching but keep messages brief and punchy. If you want to say extra, then use a connection to your website or web site that provides extra info.
Fb is a fantastic tool for salons, and as soon as experimented with you are possible to turn into an avid Fb user.
In the 21st century, salon’s are stating a lot extra to customers than “are you likely on holiday this year?”
For extra information and facts browse my web site post on Fb for Hair or Natural beauty Salons